On Aug. 13, Jimmie Allen headlined Bettie James Fest in Milton, Del. "It's just a big morale boost for that part of Delaware," Jimmie said about his hometown concert event. "We never really get any action down there for concerts."
As part of Bettie James Fest, various companies from Delaware, including DEL Made Apparel, are able to showcase their products. "It's a brand I have with my friends Travis Nichols and Bryan Sears," Jimmie said. "DEL Made is just about being proud of where you come from. It goes beyond Delaware. It's fun to see people not from Delaware wearing it."
You just never know who you may run into at Bettie James Fest. "We had a lot of people from my hometown who I grew up with or went to high school with come," Jimmie shared. "That's always the coolest part when you have people that you grew up with that support. They don't just ask for stuff for free. They show up, they buy the merch. It's always a great time every time I go back to Delaware."
Lucky concertgoers were able to experience a wide variety of artists during the festival. "This year, we had local guys like Derrick Daisey and George Downing," Jimmie recalled. "We also brought in We The Kings and Lainey Wilson…It may be a small town but we listen to everything."
When it comes to performing live, Jimmie wants to look his best. "I'm into leather right now. Leather is my thing," he shared. "I was hoping it would cool off that day so I could wear it and sure enough it did."
No matter where you see Jimmie perform live, the artist has one big goal. "I hope [fans] experience relief and a weight off their shoulders," he said. "I hope they leave better people than how they came in and more motivated, more willing to love themselves and love everyone around them."
"At my concerts, I want to provide that place of freedom when people can get away from whatever has been driving them insane that whole week," Jimmie said. "This is one place they can come and reset."