INFphoto.com; Rommel Demano/Getty ImagesSometimes, it's easy to forget that Martha Stewart went to prison—until the homemaking mogul reminds us why it's never a good idea to mess with Martha.
In the November issue of Martha Stewart Living, the 73-year-old businesswoman, who continues to throw shade at fellow lifestyle guru Gwyneth Paltrow, took an epic dig at the Oscar-winning actress, mocking the famous "Conscious Uncoupling" statement that Paltrow and ex Chris Martin released when they announced the end of their marriage in March.
The mag's spread, which is hardly a subtle slam, is poignantly titled "Conscious Coupling" and focuses on exceptional food pairings, spotlighting Thanksgiving pies which boast the "perfect marriage of crust and filling."
Way to be crafty, Stewart (clearly, her creativity extends beyond the kitchen).
The back and forth between Paltrow and Stewart first began in back in October 2013 when Stewart gave Paltrow a backhanded compliment during an interview with Bloomberg TV.
"I haven't eaten at Gwyneth's house, and I have never seen how she lives," Stewart said. "But, if she's authentic, all the better, and I certainly hope she is. She really wants to be part of the lifestyle business."
She added that Paltrow is a "charming, pretty person who has a feeling for lifestyle" before carefully pointing out, "I think I started this whole category of lifestyle."
Nearly one year later, the lifestyle expert reiterated her anti-Paltrow sentiments, slamming the blond beauty in the fall 2014 issue of Porter magazine.
"She just needs to be quiet—she's a movie star," Stewart said. "If she were confident in her acting, she wouldn't be trying to be Martha Stewart."
Last week, while speaking at Fortune's Most Powerful Women Summit, the mother of two was asked about the TV personality's critical commentary and seemed to suggest that she was flattered by Stewart's insult.
"No one has ever said anything bad about me before, so I'm shocked and devastated. I'll try to recover," Paltrow joked before applauding Stewart's business. "If I'm really honest, I'm so psyched that she sees us as competition. I really am."
Shortly after the Martha Stewart Living founder slammed the controversial movie star, it was announced that the former president and CEO of Martha Stewart Living, Lisa Gersh, was hired by Goop to be the lifestyle website's new CEO.
"She's the perfect person to build on the momentum we have already created at Goop, and to diversify our opportunities to bring Goop's positive energy directly to consumers in what they read, what they try, what they buy and how they live," the actress said in a statement.
Likewise, Gersh gushed over Paltrow in a press release with regards to her hiring, calling herself a fan of Goop "since its launch."